Which is Better Frase or Surfer SEO?

Frase vs Surfer SEO

First of all.. Why do we even need SEO tools?

You may use SEO tools to see which new and existing keywords your rivals are ranking for. You can then add these phrases to your own list, utilise the tools to find related keywords, and even consider entering new markets.

The Search Engine Optimisation tools will discover words you never considered before. They’ll produce related terms and alternative spellings that may be used in a variety of materials.

Competitor analysis is one technique to locate them. Another approach is to figure out which keywords your site is currently ranking for, where you’re ranked, and which ones may use a boost.

Locate keywords using SEO tools to find terms that:

  • Your site is already ranking for but where some added optimisation could make a huge difference.
  • Your site is ranking for but you don’t want to rank for, so you can move these from your strategy.
  • Keywords you are performing well on and that present variation that is worth targeting.

There are a variety of SEO tools on the internet. Each tool has its own set of features. When it comes to SEO, where it’s provided, each tool performs according to its capabilities.

What Is Frase?

Frase is a tool that may assist you with improving your SEO and user engagement by finding content suggestions that address the inquiries your audience has about a certain topic.

Here is a list of all the themes, questions, resources, and content ideas we will deliver to you so that you can quickly write a new article.

Here’s how your content workflow might look like (which is really my workflow):

  • Decide on a topic and find the main keyword.
  • Manually input the keyword into Google.
  • Look at the top 10 competitors – view the title tag, the meta description, and then click through every page to see what their structure is like to get a baseline.
  • Go to Quora, Reddit, and relevant forums to find questions people are asking.
  • Review the Google results for people also asked and related queries.
  • Compile the data and plan your content outline.
  • Write and publish.

To do all of this for a typical post of 1,500-2,000 may take me about 3-4 hours. That is an awfully long time.

So, Frase speed up my content creation

What Is Surfer SEO?

With the aid of data-driven analysis, Surfer SEO is a tool that will assist you to boost your on-page optimisation. It’s one of the many SEO tools we use to develop websites and client sites.

Because it is comparing your individual keyword or phrase to the top page ranking for that term, a data-driven study allows you to have an advantage.

Surfer allows you to use one account for all the optimisation techniques necessary for each keyword or phrase you want to optimise for, thus eliminating any confusion.

The days of optimising every page the same way are over – pages are now optimised depending on the query generated by a user.

Differences Between the Surfer and Frase

While there are some similarities, there are also many distinctions. While Frase is a relative newcomer to the market – it originally functioned as a content production tool. Surfer has been around for a little longer, but it began as a content optimisation tool first and then added its own content production program later on.

Both programs have been watched, and they are both responsive to consumer feedback, continually upgrading their tools, and are both excellent alternatives.

Which content optimisation tool is the most effective? What are the advantages and disadvantages of using each content optimisation tool? Which content optimisation software is the best match for your needs? What’s the relationship between search engines and content optimisation, and which one is better? SEO vs Market-muse Frase vs Surfer SEO vs Market-Muse Website Auditor

The primary distinction between Market-Muse and Surfer SEO optimisation software is that it not only helps you reach the appropriate keyword density. It also gives you tools to structure and arrange your material, as well as suggestions for things you might overlook.

Who Will Benefit From This Content Optimisation Software? Anyone who runs a business online may profit from content optimisation software like Surfer SEO and Frase. Whether you have an affiliate blog or a store, you’ll want your material in front of the largest possible audience to sell your goods. And, if you’re working with an external content team, such

The differences between the many tools are discussed in greater detail below. I’m going to go through some of what each tool has to offer so you’ll be familiar with all the components!


  • Topic Research
  • Create Content Briefs
  • Create Content
  • Content Optimisation
  • Import content from URL
  • Question Ideas


  • SERP Analyser (for content optimisation)
  • Content Editor (creating/editing content)
  • Keyword Research
  • Search Engine Optimisation Audit
  • Surfer SEO Extension For Chrome

Topic and keyword suggestions

I wanted to compare what each tool supplied as needed keyword/topic ideas for “best shoes for bunions” since this is one of the most important pieces of these tools.

It’s been proved that changing your conditions improves your rankings. Every tool will show you how many individuals use the term and offer examples of how it is being used to help you optimise for it.


The most important factor in the ranking of your content is SEO (search engine optimisation). Surfer accomplishes this through the application of 500+ indicator variables to web page text. The SERP analyser in Surfer helps you analyse a target keyword’s SERP in depth. You have an understanding of average word count, keyword density, page speed, and other metrics after this breakdown. While in Frase.io, there is a “Topic Score” system that evaluates your page’s material against those from search engines and also provides an average competitor score based on your topic and keywords. If you’re using Frase, aim for a higher ranking.

Choosing Competitors: An Overview

To discover the relevant hashtags for your material, you may use either Buzzsumo or Buzzstream. Both services allow you to choose the brands you wish to include in your content. This is a vital component of the entire procedure!

Choosing the incorrect rivals may have a significant impact on whether or not your content is found in search results.

The following are the search results for the term from each tool, as well as Google’s organic search results.

The advantages of a surfer are that they can get the correct answers in the appropriate locations to match the SERPs. Frase is closer, but they are not in order of the SERFs.

Actual Search Results

  • Prevention
  • Healthline
  • Healthy Feet Store
  • NY Mag
  • Lucky Feet Shoes
  • OrthoFeet
  • Barking Dog Shoes
  • Family Footwear Center
  • Women’s Health Mag

Results of the Surfer

  • Prevention
  • Healthline
  • Healthy Feet Store
  • NY Mag
  • Lucky Feet Shoes
  • OrthoFeet
  • Barking Dog Shoes
  • Women’s Health Mag
  • Family Footwear Center

A list of phrases

  • Prevention
  • Healthline
  • NY Mag
  • Family Footwear Center
  • Women’s Health Mag
  • Healthy Feet Store
  • Very Well Fit
  • Lucky Feet Shoes
  • Barking Dog Shoes
  • OrthoFeet


So, let’s get this Surfer SEO review started with a brief Surfer SEO analysis.

The Search Engine Optimisation for Surfers SEO has been around for quite some time and is recognised for its search keyword research tool. This software may help you figure out where your content is performing well or failing to meet competitors’ expectations. It allows you to examine how this information looks in context, allowing you to have a more holistic view of the domain.

However, if you’re looking for a tool to develop optimised content on a regular basis, we’ll examine whether the Surfer SEO content editor is worth your money.

Surfer SEO’s purpose is to provide you with a framework for optimising your content. These standards are sharable, so everyone on your team can participate. Surfer focuses on the technical aspect of SEO writing rather than following the “write what your audience wants to read” paradigm. This makes Surfer perfect for high-level SEOs.

Topic Modeling

Burjur’s Surfboard Modelling and Content Development Tool were designed to let you create and model content for your website. It gives a list of competitors and their rankings so you can compare them side by side when putting in your target keywords. Then it provides relevant keyword suggestions to help you develop material around those themes.

In the editor, you’ll be able to see a sample of each keyword’s usage. Then, if you don’t want to keep any of the irrelevant ones, you may clean them up. You may also include questions from People Also Ask into your document using this feature.

The convenient Surfer SEO browser plugin automates the time-consuming job of maintaining your website’s backlinks. It also includes a Google Docs connection, allowing you to utilise all of Google Docs’ editing and sharing capabilities without having to create a new document. If you’re working with an external content writer, this may be useful.

Content Strategy and Planning

For longer-term content planning, SurfEasy SEO has just introduced a useful new tool. Simply input a keyword, and it will create a list of material suggestions with their main and secondary keywords, as well as keyword research.

You may also establish new content clusters with internal links around any particular topic. This will raise the authority of your domain and encourage more people to visit it.


Overall, the content editor in Surfer SEO is simple to use for generating a list of keywords and questions. Those words are beneficial when it comes to producing your content. It doesn’t do much to help you structure the material, either.

To prepare a content brief for another writer on the Surfer SEO document, you must write it by hand. And since no separate tab exists to keep the content brief, your content author will have to erase it in order to generate the material. You’re either OK with it or need to work on another platform.


Frase is a newer tool than Surfer SEO, but it was originally built as a content production software and is entirely optimised for this purpose. Before choosing between Surfer vs Frase, let’s look at what Frase has to offer.

Topic Modeling

Frase is an excellent tool for organising your content production process, generating content briefs, and conducting research on your topic. It not only gives you a list of keywords to include but also offers suggestions for questions to ask. Frase also has a feature that allows you to search Google’s People Also Ask, Quora, and Reddit for queries. These are gold mines when it comes to learning what people really think about the issue rather than what businesses have written about it.

The major distinction between Surfer SEO and Frase is that the latter allows you to create content more quickly. When you choose a keyword, the program displays a longer example of how your competitors use keywords and content. This permits you to incorporate material from various locations into your structure before editing it to make your own.

This might be a helpful technique if done correctly since it reduces the amount of time and effort needed for your topic research. However, you’ll just end up duplicating your rivals’ work if you simply follow Frase’s findings.

To differentiate oneself from the competition, you’ll need to go above and beyond and conduct research in order to provide value and distinguish yourself. You’ll be able to better understand the user’s objective and needs as a result of this approach.

Content Strategy and Planning

Frase offers a content planning or strategy tool known as Frase Questions to help you find topics. To get a list of questions and the sources for them, enter your keyword into Frase Questions. The SEO add-on, which costs an extra $35 per month, also shows search volume.


Frase isn’t the most intuitive program to operate, at first glance. It takes a little exploration to discover everything you need. It’s not difficult to figure out, but it does require some study. Simply scroll through the tabs to get a look at your topic score, frequently asked questions, and relevant content including your target keywords

It’s simple to add information to your content brief and modify it. And one useful feature is the fact that Frase has separate tabs for the brief and the actual material. The brief may be developed, secured, and the content writer will produce the material on a different tab.

Frase has a number of benefits, but it also has certain shortcomings. One disadvantage with Frase is that it sometimes includes single letters into complete keywords. Every time you type the word “blogs,” the term will be added. It seems to be somewhat slower as well, although the difference isn’t significant.

Another disadvantage to bear in mind, particularly if you’re working with other individuals, is that Frase does not have a Google Docs extension. You’ll need to maintain two documents for each piece of content if you want to use Google Docs.


The Frase vs. Surfer SEO pricing is quite comparable. The basic edition of Frase is less costly than Surfer SEO’s more powerful package, and the latter is more expensive. For enterprises, the two are almost identical.

Basic Plans

The basic plan of “Surfer SEO,” which includes 25 queries, or new documents, on the content editor, costs $59 per month. Each day you’ll get 15 SERP analyser tools to investigate your competitors’ results.

For $44.99 per month, Frase offers a basic plan with 30 document credits and pre-built content templates that are ideal for small businesses.

Premium Plan

The subscription fee for SurfSEO’s Professional plan is $99 per month. It includes 100 content editor queries each month, as well as 50 SERP analyser, queries every day.

The Premium Plan from Frase is the most affordable at $114.99 per year and includes limitless document credits. You’ll also be able to work with two other people on the backend tools, which will give you personalised content elements.

Business Plans

The two editors are almost identical in terms of cost, with Surfer SEO costing $199 and Frase costing $199.99. For organisations that want extra features, Frase provides them at a premium price.


So, we’ve come to the end of our Frase vs Surfer SEO comparison, and you’re still undecided? Let’s go through the best aspects of both. The portion of Frase thinking it is significantly superior to Surfer SEO makes it simpler to do research and create a content brief. However, if the writer fails to perform their duty, you will wind up with spun articles that are useless to your company.

The Surfer content planning tool enables you to quickly establish topic authority-based content clusters. It’s also useful for assessing and improving the performance of your website in a matter of minutes. According to some users, Surfer SEO loads somewhat quicker than Frase.

Surfer vs Frase is a tough call. Both are fantastic tools for optimising your website, and they’re both quite affordable. You’ll have to spend some time learning how to utilise both, but the investment is definitely worth it.

Final Thoughts

Both of these applications are excellent. Surfer is the way to go if you only have one budget since it can do so much. If all you want to do is create content, Frase is your choice.

Which one do you think is better? Have you tried both? I’d love to hear your thoughts!

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