What Makes Local SEO Different from SEO?

The main difference between SEO and local SEO is that local SEO targets a specific geographical location. Local SEO aims to expose your products and services to potential customers within your geographic area. The elements of local SEO are similar to those found in a typical SEO strategy – quality content and link building, but with a region-specific focus.

The importance of local SEO

For instance, let’s say in the case of a shop that sells bikes in New Delhi. As you may know, there are tons of bike shops out there, and you can search for this phrase on Google to find numerous results.

The top results in these searches are usually occupied by large chains. A few household-name bike retailers may occupy positions in the top 5 search results for this phrase. In spite of this, a local independent bike shop in New Delhi outranks them all and is the first result you’ll see when you search for a bike shop.

What’s the reason behind that?

This is a smart move for the local bike shop owner who recognized that search engines pay a lot of attention to a user’s geography and took steps to ensure maximum visibility for his store in New Delhi.